Nguyễn Quốc Duy
Business Development · Marketing Solutions Vietnam
More than a decade spent inside Vietnam's food and beverage industry — trade marketing, sales and business development, with a particular focus on cafés, restaurants and lifestyle F&B concepts across Ho Chi Minh City.
A career built inside Vietnam's food and beverage industry.
Duy has spent the past decade at ground level in Ho Chi Minh City's F&B market — running trade marketing for beverage and lifestyle brands, managing sales across the café and restaurant channel, and doing the unglamorous, patient work of cold outreach and account management with independent operators.
What that looks like in practice
- Trade marketing programmes for F&B brands across Ho Chi Minh City's on-trade channel.
- Sales and key-account management with cafés, restaurants and hospitality groups.
- Cold outreach and business-development pipelines with independent operators in District 1, District 3 and Thảo Điền.
Why F&B operators choose to work with Duy
F&B is an unforgiving category: margins are slim, taste moves quickly, and a marketing plan lives or dies by its execution. Duy speaks the operator's language — footfall, average spend, menu launches, seasonality — and pairs it with MSVN's creative and performance capability so that campaigns move covers, not just impressions.
Global thinking, local cost.
"It takes courage to start, persistence to grow, and wisdom to succeed."— Leon Shears, Managing Director, MSVN
Marketing Solutions Vietnam (MSVN) is a Vietnam-based agency with global experience, dedicated to considered, cost-efficient work across sales, marketing, communications and wider business opportunities — delivered with a local cost base.
The team brings the standards of an international agency to Vietnamese clients: the same calibre of strategy, creative and performance you would expect from a global shop, priced in a way that genuinely works for SMEs and F&B founders on the ground.
At every stage of a business's growth, MSVN offers strategic planning, tested frameworks and measurable marketing — and, quite deliberately, stays alongside its clients for the long run.
Two disciplines, working as one.
MSVN's offering is built around two closely stitched groups — Creative, to earn attention worth having, and Performance, to turn that attention into revenue you can measure.
Social Media
Considered content, art direction and day-to-day channel management — keeping the brand consistently on-feed with a voice that feels its own.
Website
Design and build of brand-led websites, from bespoke landing pages to full company sites, optimised for speed and thoughtful conversion.
Google Advertising
Search, Performance Max and YouTube campaigns, tuned for qualified leads and measurable revenue rather than vanity metrics.
Facebook Advertising
Meta campaigns across Facebook and Instagram, with disciplined creative testing and audience work grounded in real data.
TikTok Advertising
TikTok Ads and platform-native creative built for the discovery loop — earning attention on TikTok's own terms.
A few of the brands Duy and MSVN have worked with.
Click any name to open the case study — objective, services delivered and results, drawn from MSVN's portfolio.
Attract new customers and encourage brand love.
- Marketing 360°
- Social Management
- Back to School event
- Free shipping Wednesdays
- Combo pricing & 10% off Mondays
- Free tasting at Pop-up stores
- Website discount programme
Successfully boosted foot traffic and online orders, positioning MON CANNELÉ as a brand that offers premium French pastries and stays connected with customers through engaging, seasonal activities.
Build a core community of loyal customers.
- Content Strategy
- Media Production
- Fanpage Management
- Positioned Sugar as a memorable part of customers' Saigon experience
- Shifted content from promotion-led to story-led
- Media production around the daily café experience
Strengthened brand identity and attracted more meaningful engagement on social media. By building emotional connections, the café laid the foundation for turning casual visitors into loyal brand advocates.
Attract mass customers in a crowded café market.
- Brand Positioning Strategy
- Content Strategy
- Media Production
- TikTok-first strategy, 20 posts / month, adapted to Facebook
- Short-form storytelling with an 'art chill' vibe
- Content pillars: lifestyle, customer experiences, community
XINH's social channels quickly gained traction, creating strong awareness within its target audience. Consistent storytelling attracted new customers and laid the foundation for long-term brand love — positioning XINH as more than a café, but a lifestyle choice.
Connect with the growing expat community and build strong online brand visibility.
- Brand Awareness Strategy
- Fanpage Management
- Human-centred content beyond cardboard boxes
- Bilingual content targeting the expat community
- Seasonal & cultural campaigns for brand trust
Created AGS' first official local fanpage in Vietnam. A bilingual content strategy combining professionalism with cultural connection — plus seasonal Lunar New Year campaigns — boosted visibility and brand trust.
Build brand recognition among locals and attract daily target audience — students and office workers.
- Brand Foundation
- Visual Identity & Brand Guideline
- Product & Menu Direction
- Branding & Marketing
- Logo, brand colour palette, menu & table standees
- Social media direction with signature dishes
- Combo lunch sets for the office-worker segment
Strategy enabled Torichan to reach two key segments — breakfast and lunch appeal for students, after-work demand from office workers. Brand consistency, positioning and customer awareness strengthened within the first month.
Enhance guest experience and elevate brand perception through premium wine-tasting event collaterals.
- Event Branding Design
- Tasting notes & standees
- Social media posts & e-invitations
- Unified premium event identity
A cohesive visual system increased event registrations. Guests praised the elegant design and shared that the event felt memorable and thoughtfully crafted.
Deliver a custom corporate website reflecting 20+ years of industrial development in Vietnam.
- Custom Website Build
- Homepage with brand positioning
- Solutions page: factory planning, legal, environmental, maintenance
- Recruitment portal with active job listings
Full-scale bilingual corporate site — homepage, About Us, Solutions, Recruitment — engineered for a serious B2B industrial-real-estate audience.
Build a custom booking-ready website that reflects a luxury living experience.
- Custom Website Build
- Editorial homepage
- Direct booking page
- Promotion & offers page
Delivered a full custom site — homepage, booking flow and promotions — designed to convert enquiries into stays.
Let's have a proper conversation about what's next.
Whether you're launching a new F&B concept or looking to scale one that's already trading, Duy is glad to have a candid first conversation about whether there's a genuine fit.